also good will
1 the good reputation and trade with customers that a business firm has: We are selling the goodwill along with the shop.
az: nüfuz, ad-san
ru: репутация, престиж (фирмы)
2 friendliness: He has always shown a good deal of goodwill towards us.
az: dostluq, xoş niyyət
ru: доброжелательность